What we do
As a committed team of digital product design experts, we tailor our services to the unique needs of each client. Using data-driven research, we create scalable solutions that will grow your product and brand.
Digital product design
From early concepts to complex platforms, we design intuitive, high-quality digital products that bring together user experience (UX), user interface design (UI) and strategic thinking.
- Product discovery and UX research
- UX audits and usability testing
- User experience and interaction design
- Product prototyping
- UI design and design systems
Website & e-commerce design
We design distinctive, user-friendly websites that bring brands to life. Combining intuitive UX strategy and thoughtful UI design, we craft bespoke marketing websites and e-commerce platforms.
- Website UX design and strategy
- Information architecture
- Wireframing
- Website UI and responsive design
- Interactive prototyping
- Website audits and usability testing
Branding design & strategy
Why look like someone else when you want to stand out? Together, we craft unique brand identities and custom logo with a digital-first mindset.
- Brand strategy and positioning
- Custom logos
- Art direction and visual language
- Brand identity guidelines
- Brand applications and production
- Copywriting
An app redesign
built for discovery
Overview
PayJustNow, South Africa’s leading Buy Now, Pay Later (BNPL) platform, lets customers split purchases into three interest-free instalments. As one of our longest-standing clients, we’ve worked closely with their team to evolve the app to meet a growing market. Moving beyond payment management and checkout, our goal was to help shape a platform that could grow into a competitive marketplace and enrich their customers' experience.
Challenge
BNPL in South Africa is a rapidly growing yet relatively uncharted space, which placed PayJustNow in a position to lead the way. The challenge was to evolve their app into a competitive, feature-rich product experience while setting a new standard for local fintech design.
PayJustNow is South Africa’s leading Buy Now, Pay Later platform and one of our longest-standing clients. We helped evolve the app beyond payments and checkout into a competitive marketplace, setting a new standard for local fintech design.
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A digital revamp
for mental wellbeing
Overview
HelpGuide.org is a revered independent nonprofit and a global authority in mental health support, offering evidence-based guidance and tools to millions seeking to improve their mental health and wellbeing.
Challenge
The organisation faced the challenge of revamping its digital presence to stand out amidst competitors, aiming to enhance user trust and accessibility while preserving its established reputation as a reliable mental health resource.
HelpGuide.org is a trusted nonprofit offering evidence-based mental health guidance to millions. We revamped its digital presence to build trust and accessibility, while protecting its reputation as a reliable resource.
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A packaging website
with purpose
Overview
Yucca is a leading South African packaging supplier with a global footprint, delivering sustainable, high-quality solutions to the food, agricultural, and processing industries.
Challenge
The task was to create a brand and website that showcased Yucca as an expert and leader in their field, while staying true to their humble, grounded ethos.
Yucca is a leading South African packaging supplier with a global footprint. We created a brand and website that show its expertise, while staying true to its humble, grounded ethos.
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Additional website examples
Fintech • B2B, B2CPayJustNow website
View website
E-commerce • B2B, B2CYucca Packaging
View website
Fintech • SaaS, B2BBridgement website
View website
Renewables • B2BSims Lifecycle Services
View website
Selected work
Who we are
At Estrela, we design to champion the people behind the brands. We’re big on honesty, collaboration, and good coffee, the foundations of every great partnership. Our promise is simple: to guide you with a steady, nurturing hand and turn your ideas, big or small, into brands, websites, and experiences that truly matter.
People we loved working with
We’ve had the pleasure of working with fintechs, telecoms companies, nonprofits, hotels, and manufacturers across South Africa, Europe, and the US. Here are some of the teams we’ve built with.
Some words from our valued clients
“The team at Estrela have been amazing and critical to our UI/UX journey, they challenge our thoughts for the better and have allowed us to become South Africa’s fastest-growing Buy Now Pay Later platform. I cannot recommend them enough.”
“Working with Estrela Studio has been a genuinely outstanding experience. Their team brings a rare combination of creativity, technical expertise, and collaborative spirit. Estrela met us exactly where we were – they listened closely, understood the strategic goals and translated that direction into clear, compelling visual design. They led the project with confidence, and I recommend them without hesitation.”
“The Estrela team have a grasp of branding and product design like I've never seen before. We searched the globe for a tech-focused CI design agency and found that the top talent was right here in Cape Town.”
“Working with Natalia and the Estrela team is like working with a bomb squad. They know exactly which wires to cut to get exactly the results we were looking for. They are the only agency we have on speed dial.”
“Working with Natalia and the Estrela team on the HelpGuide rebrand has been a true pleasure. Their design approach is strategic, thoughtful, and truly user-centric, and we couldn't be more pleased with the results.”
“The team at Estrela Studio are a powerhouse squad of design, UI and UX professionals. Their DNA can be found in our brand for good reason. Smart, dedicated and always tackling each new brief with diligence and enthusiasm. Highly recommended without hesitation.”
“Working with Estrela Studio has been a truly special experience. Leigh and Kristen invested themselves in our journey, capturing the essence of our brand and going the extra mile at every step. Their creativity, care, and dedication shine through in a site that feels world-class and truly ours. Sharing tears with us at launch was a testament to how much they cared. We’re deeply grateful and proud to recommend Estrela Studio.”
“Working with the Estrela team was a joy. The experience of turning an idea into a product design has the potential to be chaotic and overwhelming, but the experts at Estrela knew how to ask the right questions and turn the answers into a structured, clear design process that delivered stunning results that exceeded the project goals, and on deadline, to boot!”
“We at Itemate have worked with the Estrela team for the past two years. During this time, their professionalism and creativity has added a dimension to our solutions which has had a major positive impact on our client's experience and assisting us grow with these clients. A big thanks to Natalia and Team.”
“Estrela has been fantastic to collaborate with and went to great detail to understand my brands needs and turned that into the most effective user experience for my customers. Look forward to working together again soon.”
“Natalia and her team at Estrela are some of the best UX/UI designers we've had the privilege of working with. From conception through to execution, their thoughtfulness and thoroughness never fail to impress.”
Let’s work together
- 01Free initial consultation
- 02Project proposal/estimate
- 03Project approval
- 04Project timeline
- 05Initial deposit issued
- 06Scope of work agreement issued
- 07Work commences
Please note: A 50% deposit is required before work commences. For retainer clients, invoices are issued on the last day of the month, and payment is due a week upon receipt.
